Problem-Solving VS Financial Planning Approach

( Our Customized SOLUTION is the KEY to unlock Prospect's PROBLEM )

In my post entitled "Time to think out of the box", I mentioned that many agency members & even qualified financial planners ( ChFCs; CFPs )find it tough to practise comprehensive financial planning approach in Malaysia because:

1. Most Malaysians are not ready for financial planning; especially if you tell them you are going to charge a fee!

2. Financial Planning is important but not urgent.

3. Consumers can't see or touch or feel the value of a written financial plan.
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After I thought hard on this issue for some time and getting myself of always thinking out of the box, i came up with a good concept - instead of using "planning" approach, now I adopt the "problem solving" approach.

( In actual fact, I bring my approach to a HIGHER level, i.e., using INTEGRATED problem approach; meaning I solve my cliet's estate planning problem ALL AT THE SAME TIME and "under one roof". Visit my professional web site for more on my INTEGRATED approach )

In another fantastic book that I refer to, The 21st Century Agent by Dan Sullivan, Sullivan says:

* Life insurance consumers now seek the knowledge and skill of individual agents who are able to operate as independent counselors and problem solvers

* The most successful life insurance agents (in the 21st century) will be those who see themselves as problem solvers for their clients rather than peddlers of products for the insurance companies.